Helping my dad become tech savvy was very rewarding: Raashi Khanna IndiaTimes
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Helping my dad become tech savvy was very rewarding: Raashi Khanna IndiaTimes
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Copyright © HT Media Limited All rights reserved. Flipkart has enabled three new languages on its portal and from now on the ecommerce platform will be accessible in Tamil, Kannada and Telugu. The inclusion of three more Indian languages is a part of Flipkart’s plan to make the shopping platform more inclusive and easier to access for more users across the country. The platform had launched the Hindi interface last year and has now added more languages to its repertoire. The new interfaces has been built on Flipkart’s ‘Localisation and Translation Platform’ that will let customers use the platform from end-to-end in a language of their choice and also let Flipkart tap into more customers. Flipkart conducted an ethnographic study on regional languages, spanning over several months, before creating the interfaces for them. The study delved into the various aspects of the three languages (Tamil, Telugu and Kannada) and their colloquial usage and patterns to understand consumer behaviour
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